The woman behind the brand. CHAPTER 1 : Born for BeautyCHAPTER 2: Something BeautifulCHAPTER 3: Beauty BreakthroughsCHAPTER 4: Going TheDistanceCHAPTER 5: A Lasting Legacy Brand StoryBorn for BeautyThe niece of a Hungarian chemist, Estée was trained in the art of face creams at an early age. What’s In A Name? From Josephine Esther to Esty to Estée. Young Love Estée meets her "first beau." Good Genes Some of her earliest memories were of hermother's grooming ritual. Stage Gem Name in lights. Mixologist The power to create beauty. InspirationThe Start of Something BeautifulEstée built her company with the perfect mix of know-how, dedication, persistence, passion, family commitment–and a lot of free samples. Family Ties Estée, Joe and sons. True Blue Elegant Packaging. Tell-a-Woman She was her own publicist. A Bright Idea Marketing her family's formulas. By Invitation Only "Gift with Purchase" is born. InspirationBeauty Breakthroughs“Success depends on daring to act on dreams,” according to Estée, who turned a homespun cream into a global cosmetics empire. A Good Egg The star ingredient. Globe Trotter Estée goes global. Read Her Lips Estée realized that the success of her lipsticks often came down to their names. Lab Partners Always the highest quality. Three Minute Beauty Estée believed "3 minutes is all beauty should ever take." Face Value In 1956, Estée launched her most luxurious cream yet. Family First Family was always her priority. InspirationGoing the DistanceEstée Lauder began expanding internationally in 1960 and is now sold in over 150 countries across the globe. The secret 5%. A Most Precious and Private Scent A scent she could recognize anywhere. Model Citizens "My women are elegant achievers…strong and smart." Where the Heart is Settings of inspiration. The Little Brown Bottle with Big Results The first serum to repair skin’s appearance during the night.
