Estée found inspiration for her next skincare innovation in her mother’s beauty regimen. Recalling how she used whole beaten eggs on her face as a mask, Estée made the egg the star ingredient in her Estoderme Youth-Dew Creme. To prove its restorative powers, Estée dabbed it on Carmel Snow, Harper’s Bazaar’s legendary—and legendarily intimidating—editor in chief. “Miss Snow did look astonished,” Estée admitted, but she was so impressed with the results that she ran a winning review in the magazine in 1951, skyrocketing the cream to success.